Organization Goals

My Process

User Research Insights

Functionality Definition

Based on the proposed solution the functionality was defined.

User Roles Definition

Based on the functionality, four user roles were defined

	New User	Registered User	Volunteer	Leader
Garbage reports	View and create	View and create	View and create	View and create
Clean up reports	View and create	View and create	View and create	View and create
Squads	View and join (on sign up)	View and join	View, join, share and chat	View, join, create and manage
Events	View	View and join	View, join and share	View, join, create and manage

Feedback

After, creating user flows and discussions with the tech and business leads, the following observations were made:

• Adding a communication feature would increase the bulk of the product and increase development costs and tech infrastructure requirements as well.
• WhatsApp as a tool is already well integrated in the users’ lives
• The current user flow with 4 user roles could be made simpler

To streamline the product further, there would be 2 user roles primarily - unregistered and registered users.
Event and squad creation and communication would be handled outside the platform through Whatsapp.

	New User	Registered User
Garbage reports	View and create	View and create
Clean up reports	View and create	View and create
Squads	View and join (on sign up)	View, join and share
Events	View	View, join and share

An immersive map

The design strategy was to centre all the functionality defined above around a map of the city. This would make all the information easily accessible and encourage usage participation by emphasising on the fact that this is their place of residence and they have the power to make it better.

Capturing users

Users would be encouraged to register on the platform to create reports, join squads and events.
This would be done by making the user invest in the process first, by taking an image of the garbage for example, and then signing up to upload, followed by messaging to reward their investment in the process. There would be an option to skip sign up as well.

Homepage

The UI used brand colours and fonts, and Material 2 guidelines for the overall design language. The brand colour of Jhatkaa is red, which is a colour that typically denotes error messages in UIs. But, here we wanted to harness the emotions of passion, urgency and action which is why red was used so prominently throughout. The colour palette apart from red is neutral to complement it.

Profile Gamification

Once we had users on the platform, we had to think of a way to keep users continuously engaged by encouraging them to perform more actions. We created profile levels and badges for actions. The more actions a user would perform, the more badges they would earn and the more they would level up their profile.

Rewarding Language

We wanted to use positive, clear and rewarding language throughout the product to make users feel good when they took an action.

Post Launch

The tool can be seen here - Namma Clean Bengaluru (jhatkaa.org).

“During the run of just 1.5 months, the Clean Bengaluru tool has received a remarkable 120+ reports. This success can be attributed to the active involvement of community groups such as The Indian Ploggers Army, Cognition \Bangalore, Zero Waste group, Hasirudala innovations, volunteers, and colleges." Clean Bengaluru Tool: Mobilizing Citizens and Authorities for a Cleaner City - Jhatkaa.org News

“Launched less than a month ago by Jhatkaa.org, the application named ‘Namma Clean Bengaluru’ has received reports of 30 black spots in various parts of the city. According to the NGO, students from various educational institutes are the most interested in improving the city." Cleaning Bengaluru, one spot at a time (indiatimes.com)

"A resident from Jayanagar 3rd Block said, “Garbage has been piling up near our neighborhood for years. We had no idea who to contact to report the problem. The tool helped us report the issue, we are now hoping for the place to be cleaned up. We have seen regular cleanups in Shalini Grounds by the Ploggers Army. By reporting these incidents and adopting sustainable practices, we can make a positive impact on our environment.” One-stop trash tool in city (indiatimes.com)